5/4 · George Lucas
May the Fourth is not an event within the Star Wars universe — no battle is fought, no planet destroyed on this date in the galaxy far, far away. It is a fan holiday built on a pun: 'May the Fourth be with you,' a play on the franchise's defining phrase that first appeared in a 1979 British newspaper congratulating Margaret Thatcher. What began as a joke became tradition, then institution: Disney officially embraced the date in 2013, California declared it Star Wars Day in 2019, and the entire fandom pauses every May 4th to celebrate a story that has, for many, become mythology.